4 tips for writing the right real estate ad

Optimize your online real estate ad

The advertisement is the first point of contact with your visitors and potential buyers. Today, the majority of buyers use the Internet for their searches. That's why it's essential to have an effective presence on the major real estate websites.

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Since you're not the only one posting an ad, the quality of your ad is vital to help you stand out from the crowd, attract maximum traffic and generate contacts.

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To make your ad effective, make sure it :

• Appears in web alerts.
• Gets visitors interested when they see it in their searches, encouraging them to check out the details of your property.
• Encourages visitors to contact you for a visit or to ask questions.
• Preparing to place your real estate ad online

To prepare your online real estate ad properly, put yourself in the shoes of a potential buyer and go through the same research process as they do.

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To do this, look for properties similar to yours and analyze the most comparable ads. Identify the features highlighted by other individuals or agencies and determine whether, as a buyer, you consider these elements to be important, likely to encourage you to find out more.

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This exercise, although tedious, is essential to guarantee the effectiveness of your ad as soon as it goes online.
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^{Title and price: the essentials}

The title: indicate the essential features of the property, those that guide buyers' search in the first place (surface area, number of rooms, floor, specific features such as garden, terrace, etc.).

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Avoid expressions such as "up for grabs" or "quick view". In fact, these titles discredit and devalue your property. Search engines work partly on the basis of the keywords in the title. It is therefore preferable to use this space to highlight relevant elements rather than waste it.

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Price: it's not necessary to include this in the title, as your ad will always be indexed according to its price. However, be sure to clearly indicate the legal price in your ad, including agency fees where applicable.

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Remember, the main objective is to be among the first results. Don't hesitate to adjust the price of your property slightly, by reducing it by a few thousand euros, if this enables you to achieve a better ranking than properties similar to yours. For example, if several properties are offered at €400,000, set the price of yours at €395,000.

Optimize your ad to maximize contacts

Be precise when writing your real estate ad. Buyers are looking for essential information, and it's best to include it right from the start to avoid unnecessary clarification calls.

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Contrary to what you might think, a vague ad won't arouse the interest of buyers looking for precision. It's simply likely to be overlooked among the many ads available.

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It's important to write a comprehensive text that will provide anyone interested in your property with as much information as possible. Start by drawing up a detailed list of your property's features, then use these elements to compose a well-written, error-free text highlighting your property's assets. Remember, this ad is your shop window, so address the following points:

• The date of construction of the property.
• Housing location.
• Sales price.
• The surface.
• The number of parts.
• If possible, the surface area of the main rooms (living room, kitchen and bedrooms).
• Flooring materials.
• Boiler age.
• Surface area of outdoor spaces (garden, terrace, balcony).
• Close proximity to public transport (bus, metro, streetcar, train station).
• Any renovation work carried out.
• Energy certificate (PEB).‍

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Get seven times more hits on your real estate ad with attractive photos

It goes without saying that the photos accompanying your ad are of crucial importance. They alone have the power to convince buyers to visit your property. So it's imperative to follow these tips when taking your photos:
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Make sure every room is impeccably tidy, with no objects lying around on the floor or furniture. Also avoid family members or pets appearing in photos.
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Remove as many personal items as possible, such as photos, clothes or toys. Buyers are already starting to project themselves by looking at your photos, so make sure they can imagine themselves in as neutral an environment as possible.
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Take the photos during the brightest hours of each room and adjust your camera settings correctly. Rooms should appear bright, even slightly overexposed for the smallest of them.
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Don't forget to take photos of outdoor spaces too, following the same principles: tidy up and wait for the right moment and optimum light.

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Use words that captivate

Certain words attract almost all potential buyers. Here are a few examples you can use in your real estate ad, unless they don't apply to your property:

• Freshly renovated: Homes that have recently undergone renovations are often considered move-in ready, which piques the interest of many compulsive buyers. Mention the rooms that have been renovated and the materials used. Above all, don't hesitate to highlight your renovation efforts.
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• Open, bright space: If your living room opens onto the kitchen and forms a large open space, be sure to mention this in your description. Homes with large open spaces are highly sought-after. If this open space also benefits from exceptional brightness, highlight it with great photos.
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• Unique : The word "unique" attracts attention and encourages visitors to click. Does your property feature unusual architecture, an exceptionally designed kitchen, or an exceptional geographical location? Highlight the uniqueness of your property to attract the attention of Internet users.